Did you happen to notice Lindsey's helmet? See the UVEX logo on it?
Notice it here? And on her goggles?
See the helmet?
From UVEX sports 2010
Blonde we like wins Downhill (Last name rhymes with "Bonn")
Wednesday, February 17, 2010
There once was a lawyer from the IOC,who called us to protect "intellectual property."
"During the Olympics", she said with a sneer
"your site can't use an Olympian's name even if they use your gear."
"No pictures, no video, no blog posts can be used..."
Even if they are old? "No!", she enthused.
While Olympians chase gold the IOC pursues green.
Cough up millions, or your logo cannot be seen.
Except there it is, on top of countless heads!
Tax free endorsements the IOC dreads.
And so it is with a wink and a nudge
that we would like to congratulate a skier whose name we must fudge.
Her hair is long and blonde
Last name rhymes with the German city of Bonn.
Congratulations Women's Downhill winner --
from all of us here at UVEX (no longer an IOC sinner).
by John Rowles
Head over to the UVEX site and checkout all the awesome gear that is being worn at the Olympics. While you're there pick up a helmet if you don't already have one.
xoxo,
ski girl
Posts
They kicked him out for that ! I would not support such a company.
ReplyDeletehttp://www.bloodhoundrealty.com/BloodhoundBlog/?p=11367
John Rowles, "left" UVEX yesterday. He had been the Web marketing consultant for 7 years. His limerick about the blond skier has been removed from the UVEX site. Rowles says, "The saddest part of the reaction from UVEX’s German management (knuckle under and kill the blog) is that it reinforces to the IOC that its strong-arm tactics work."
ReplyDeleteUVEX missses the Cluetrain
http://www.bloodhoundrealty.com/BloodhoundBlog/?p=11367
Stupid poem lands me on SlashDot
http://www.bloodhoundrealty.com/BloodhoundBlog/?p=11362
For more on this checkout the above links and if you need a helmet try POC. http://www.pocski.com/index.asp